What are cookies
Cookies are text files with small pieces of data sent from a website and stored in your browser’s memory. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.
Cookies can be required to allow a web site to function properly as websites are stateless (they don't remember user information from one internal page to another) but sometimes they are used to track user actions within one web or across multiple webs in order to collect usage information or identify interests and map behavior to be able to offer relevant advertisements.
When websites use the CookieHub Consent Management Platform (CMP) they offer you the choice to allow or deny certain cookie categories which helps protect your privacy. Below is a description on the most common cookie categories.
GDPR cookie requirements
At the most basic level, your website must do all of the following in order to be in compliance with GDPR.
- Consent before cookies: You must obtain prior and explicit consent before you begin activating any cookies (aside from necessary, whitelisted cookies).
- Don’t make it all or nothing: The consent has to be granular, meaning that a user should be able to activate some cookies without being forced to consent to all or none.
- Give freedom of choice: The consent has to be given freely, meaning you do not force it upon them for accessing or using your website.
- Provide easy withdrawal: The user should be able to withdraw consent just as easily as they are able to give consent.
- Keep proof of consent: The consent has to be stored securely
- Renew consent yearly: The consent has to be renewed by the user at least once yearly.
We help make collecting GDPR-compliant cookie consent easy.
Cookie banners are the most common way that website owners can obtain cookie consent, and that’s why CookieHub exists!
So, let’s break down each of these requirements further to show you what CookieHub does to simplify your efforts.
Why use a consent management platform?
While consent may be required by law, it can also help you expand and extend your monetization strategies and grow your business. There are dozens of CMPs operating today, with leading companies offering a wide variety of tools and services, including:
- Third-party risk management
- The ability to easily control, customize, and manage consumer consent preferences
- Intuitive user interfaces
- Easy consent document management
- Compliance with other privacy rules such as the California Consent Privacy Act (CCPA) and the Brazilian General Personal Data Protect Law (LGPD)